Meet Apoorva Srivastava
Co-Founder
Having both grown up in Oman, our connection to the country runs deep. It’s where our creative roots were planted and it's where our mission begins

With a background in branding and marketing across fashion and lifestyle, I bring an editorial point of view to every project, from a brand’s lookbook to its website, across both online and offline touchpoints. Staying true to a brand’s identity while shaping it for today’s world is central to my approach.

Our aim is to help brands uncover their core essence through meaningful storytelling.
Meet Deepthi Jayasooryan
Co-Founder
As a team of seasoned luxury fashion experts, our mission is to support the next generation of designers in shaping Oman’s fashion narrative.

Grounded in design, I bring extensive experience in production and garment development, with a focus on guiding young creatives to build sustainable brands. Through a hands-on, mentorship-led approach, we bridge creativity with commercial viability, ensuring ideas are translated into well-crafted, market-ready collections.

Our work prioritises longevity & clarity of vision, within the fashion ecosystem.

Let’s Work 
Together

Get in touch